California Grown. Chef Approved. Family Rooted.
Hitchcock Farms is a California-based grower, packer, and shipper of premium vegetables, proudly serving foodservice distributors, retailers, and wholesalers across the U.S. and Canada.
Headquartered in the heart of the Salinas Valley, with the cool waters of Monterey Bay to the west and the fertile Imperial Valley to the south, our farms operate year-round to deliver the freshest, highest-quality produce to our partners.
Quick Facts
Founded: 1989
Family Farming Heritage: Since the 1880s
Headquarters: Salinas Valley, California
Growing Regions: Salinas Valley & Imperial Valley, CA; Yuma, AZ (winter)
Service Area: United States and Canada
Specialties: Brussels sprouts, romaine hearts, iceberg babies, napa cabbage, celery, leeks, green onions
Our Mission
“To grow and deliver premium California produce with integrity, innovation, and sustainability at the core of everything we do.”
What Sets Us Apart
Family-Owned, Multigenerational Growers — Deep roots in California agriculture, dating back to the 1880s
35+ Years of Produce Innovation — First to introduce romaine hearts and Iceberg Babies® to foodservice
Trusted by Top Buyers Across North America — Serving B2B partners with consistency, quality, and care
Among North America’s Largest Brussels Sprouts Producers
Year-Round Availability — Seasonal production in both the Salinas and Imperial Valleys ensures a consistent supply
Uncompromising Quality Standards — From seed selection to cold-chain logistics, every step is optimized for freshness and flavor
Our innovations and strict quality standards help distributors and retailers deliver fresher, more consistent produce to their customers.
Our Story
Our legacy began in 1989, when the Hitchcock and Panziera families brought together generations of California farming expertise with a shared vision: to grow and pack the highest-quality vegetables in the industry.
Since then, we've grown through long-term partnerships with like-minded growers, including the Fleming brothers and Roy Motter, whose farming roots run deep in Southern California’s Imperial Valley.
Important Milestones
1880s: Family farming roots established in the Salinas Valley, California
1989: Hitchcock Farms founded
1994: Introduced romaine hearts to foodservice
2002: Launched Iceberg Babies®
Today: A leading innovator and supplier of premium fresh vegetables in North America
Our Values
Quality: Only the freshest, field-packed produce makes it to our customers
Innovation: Industry-first products that shape food trends
Sustainability: Stewardship of land and resources for future generations
Family: Honoring the legacy of those who came before us
Our Commitment to Community & Sustainability
At Hitchcock Farms, sustainability guides everything we do, from field to shipment. Here's how we care for our land, resources, and people:
Soil Health: We rotate crops, use cover crops, and return organic matter to enrich the soil.
Natural Pest Control: Beneficial plants and insects help us manage pests without harsh chemicals.
Water Conservation: Drip irrigation and field packing reduce water waste and return moisture to the soil.
Eco-Friendly Packaging: We use recyclable cartons and reusable containers to cut down on waste.
Employee Care: All team members receive fair wages and work in safe, sanitary conditions.
Community Support: We donate excess produce to local food banks throughout the Salinas Valley.
Certifications & Affiliations
Where We Serve
From our California fields to your kitchen, we proudly serve customers across California, the U.S., and Canada.
Whether you’re running a restaurant, managing a retail chain, or overseeing wholesale distribution, Hitchcock Farms is your trusted partner in produce.
