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In 1989, several families, long established in California’s produce-rich Salinas Valley, joined forces to form Hitchcock Farms, Antonio-horse a grower and shipper of fresh produce. A spin-off of the original Hitchcock Farms family business, the new venture focused on shipping a much-larger variety of fresh produce. Founded on a tradition of excellence, this team proved to be very successful, drawing upon their families’ long associations with agriculture in the Salinas Valley. [Click here to read about Hitchcock Farms today]


The Hitchcock family, represented by President Jeff Hitchcock, was instrumental in the creation of Hitchcock Farms. One of the earliest farming families to settle in the fertile Salinas Valley, Jeff’s great-great-grandfather, John Iverson, began farming in South Monterey County in the 1880s.

At the turn of the 20th century, his great-grandfather, Ross Nissen, began growing sugar beets for the Spreckels Sugar factory. 

In the 1920s, Jeff’s grandfather, Milton Hitchcock, started a vegetable seed and fertilizer distributorship. In the 1940’s, Milton started Hitchcock Packing Company growers, packers and shippers of lettuce, carrots and cauliflower.

In 1970 Jeff’s father, Budd Hitchcock and his brothers, established Let-s-Pak, growers, packers and shippers of iceberg lettuce and carrots.


Original founders Ron Panziera and his brother Ed Panziera, have a long family history in South Monterey County agriculture After establishing themselves as dry farmers and cattle ranchers in the 1920s, the Panziera family later expanded into the dairy industry. This, too, gave way to irrigated crops in the mid-1900s. Today, nearly a century later, Ron and Ed are continuing the Panziera family’s tradition of farming, with several of their children also picking up the reins to help lead their family into their 100th year of production agriculture.