The Story of
Iceberg Babies®

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In 2002, Jeff Hitchcock on a search for a regular head of iceberg lettuce happened upon a few heads of small iceberg lettuce in a field. The thought of producing a softball size iceberg lettuce on a consistent commercial scale peaked his interest. After three years of vigorous trialing, he developed the proprietary seed necessary to produce Iceberg Babies™ on a year round basis.

In 2005 we introduced Iceberg Babies® to the foodservice industry at the National Restaurant Association Show in Chicago to rave reviews. Our Babies have been a big hit in the foodservice industry every since!

Today our Iceberg Babies™ can be found in restaurants all across the U.S. and Canada. Their popularity continues to grow every year in white tablecloth restaurants, casual dining establishments, country clubs, and other foodservice operations. Iceberg Babies™ continue to be a reliable source for culinary creativity!