You can set tables on a parking lot or open inside a fine dining venue. Pop up restaurant locations can be as flexible as pop up restaurant menus. This business model is as much about where you serve as it is about what you serve.

If you’re new to the industry, you might wonder how it all gets done. If you’re already a restaurant professional, you sometimes wonder how you do it. Running a successful restaurant takes business savvy, people skills and countless hours of your time.

We know how hard you work catering to your customers’ wants and needs. If the bride-to-be wants a formal reception dinner, you make it happen with grace. If a corporate client wants guests to enjoy barbecue at a weekend retreat, you fire up the grill. When either party adds that they need to address special dietary requirements, you take it in stride.

Some locations are fast-casual, drawing in customers hungry for convenience. Others invite guests to relax and enjoy white tablecloths and fine dining.

Regardless of type or ambience, all restaurants face the same challenge: how to increase restaurant sales, hold down the bottom line and keep dining room guests happy.

As one of California's most established produce companies, Hitchcock Farms partners with foodservice professionals across the industry. We've put together a bounty of ideas that work in every type of setting.

Whether you're an owner or manager, we offer these insider tips for growing your restaurant's business.

You do it with less square footage and fewer tables. You apply the same smart business sense that makes big restaurants successful. You’re proud of kitchen staff, front of house service and your cafe food menu.